It has been many years since the advent of the SEO services for website rankings and the website development companies have honed the art, exhausting considerable effort to defining best practices and touting the value of SEO for raising a site’s performance on organic search listings and giving it a healthy boost on Search Engine Rankings. But rubbing shoulders and almost head to head is another dimension of online marketing, shelved as Social Media Optimization Services.
The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines and more frequently included in relevant posts on blogs, podcasts and vlogs.
Let us now consider some guidelines along which one could successfully conduct SMO services:
- Increase your linkability: The foremost priority of a website that does not wish to be tagged as a “static” website; one that are rarely updated and used simply for a storefront. To optimize a site for social media, we need to increase the linkability of the content. Adding a blog is a great step, however there are many other ways such as creating white papers and thought pieces, or even simply aggregating content that exists elsewhere into a useful format.
- Make tagging and bookmarking easy: Adding content features like quick buttons to “add to del.icio.us” are one way to make the process of tagging pages easier, but one can go beyond this by making sure that pages showcase relevant tags, suggested notes for a link etc.
- Reward inbound links: The numbers of inbound links is usually employed to gauge the success of a blog and play a decisive role in increasing the rank in search results. From using Permalinks to recreating, listing recent linking blogs on your site provides the reward of visibility for those who link to you.
- Help your content travel: In SEO, one is made to focus more on the sites up gradation to influence its search engine rankings. However, SMO is not just about making changes to a site. When you have content that can be portable submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.
Encourage the Mash Up: Do not blindly shun the idea of co creation, because in a world of co existence it will pay you more to be open about content sharing, though within some defined limits. The idea first found origin in YouTube, which provided embedded codes to cut and paste to allow imbedding of video content. Syndicating your content through RSS also makes it easy for others to create mash up which can successfully drive the traffic or the argument to your site.