Archive for June, 2011

5 Rules to Abide by When Dealing Social Media Optimization

Tuesday, June 28th, 2011

It has been many years since the advent of the SEO services for website rankings and the website development companies have honed the art, exhausting considerable effort to defining best practices and touting the value of SEO for raising a site’s performance on organic search listings and giving it a healthy boost on Search Engine Rankings. But rubbing shoulders and almost head to head is another dimension of online marketing, shelved as Social Media Optimization Services.

The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines and more frequently included in relevant posts on blogs, podcasts and vlogs.

Let us now consider some guidelines along which one could successfully conduct SMO services:

  • Increase your linkability: The foremost priority of a website that does not wish to be tagged as a “static” website; one that are rarely updated and used simply for a storefront. To optimize a site for social media, we need to increase the linkability of the content.  Adding a blog is a great step, however there are many other ways such as creating white papers and thought pieces, or even simply aggregating content that exists elsewhere into a useful format.
  • Make tagging and bookmarking easy: Adding content features like quick buttons to “add to del.icio.us” are one way to make the process of tagging pages easier, but one can go beyond this by making sure that pages showcase relevant tags, suggested notes for a link etc.
  • Reward inbound links: The numbers of inbound links is usually employed to gauge the success of a blog and play a decisive role in increasing the rank in search results.  From using Permalinks to recreating, listing recent linking blogs on your site provides the reward of visibility for those who link to you.
  • Help your content travel: In SEO, one is made to focus more on the sites up gradation to influence its search engine rankings. However, SMO is not just about making changes to a site.  When you have content that can be portable submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.

Encourage the Mash Up: Do not blindly shun the idea of co creation, because in a world of co existence it will pay you more to be open about content sharing, though within some defined limits. The idea first found origin in YouTube, which provided embedded codes to cut and paste to allow imbedding of video content. Syndicating your content through RSS also makes it easy for others to create mash up which can successfully drive the traffic or the argument to your site.

SMO is SEO’s Smarter New Cousin

Tuesday, June 28th, 2011

We know from constant references to ‘SEO’ and ‘top ten rankings, there was a phase in online marketing when Search Engine Optimization Services were the order of the day. It started as one of the many parts of online marketing, under search engine marketing, and grew into a goliath venture; every website owner was inclined to take. It kept becoming more common by the day until social networking caught the marketer’s eyes.  Social Media Optimization is the methodization of social media activity with the intent of attracting unique visitors to website content.

It is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogosphere and special blog search engines.

One might as well question why many a web promotion company are selling SMO with great fan fare? You see the technicalities involved with wiring SEO are not the same processes required to boost visibility in social networks like Facebook, MySpace, YouTube and Twitter. And it’s in social networks like these where people are increasingly spending time communicating, finding relevant and interesting content, and sharing it with their connections. So now, in addition to SEO, we have to implement and manage a Social Media Optimization (SMO) program around our content to increase visibility in these new environments.

To understand why SMO is the smarter cousin, and relatively new and popular on the block, one must understand that it has the ability to direct crowds while SEO specifically deals with search engines only. At the center of any successful SMO services are social objects. Social objects represent the content we create in social media, including images, videos, blog posts, comments, status updates, wall posts, and all other social activity that sparks the potential for online conversations. As such, the goal of SMO is to boost the visibility of social objects as a means to connecting with individuals who are proactively seeking additional information and direction.

These social objects d not struggle with individuality, instead they become the catalysts for conversations and occurrences and they affect the behavior of crowds irrespective of their backgrounds. This is the way how your YouTube profile offers you suggestions on relative links. Search results in social media are defined by the elements ingrained in each social object, which is commonly referred to as Metadata. Essentially, metadata is the data that defines other data.

10 Free Google SEO Tools Everyone Must Employ

Wednesday, June 15th, 2011

If you have jumped the website bandwagon it is time you ventured down the path laid by Google. Any online business’ success is directly relative to its website ranking. The relation is inter dependant in nature, consequently sales take the website’s rankings higher and better website rankings trigger potential sales. Search Engine Optimization services entail all process features which aim to take your website to the top ten rankings on the most favored search engines, the king being Google.

Apart from housing search results, Google also furnishes some very effective and user friendly SEO service tools that can be availed free of any cost. Some are common enough not to bypass your notice but some will amaze you with their result oriented potential.

  • Google Webmaster Tools: are akin to a mechanic that looks after your car on a daily basis. It will assist you in finding out broken links, identifying malware and searches queries that most definitely lead to your website. To top it all, it even lets you in on why your website speed is crawl like and why is it working so slowly.
  • Google Analytics: This is one of the most popular of Google tools and if you haven’t heard of GA you might just as well be living under a rock. Though many SEO providers avoid being controlled too much by Google. In the end, it will be your call.
  • Google Website Optimizer:  This optimizer can test different version of your pages, by way of which you can determine the ones best for converting purposes. It’s called A/B split testing or multivariate testing and is a rage within website promotion India.
  • Google Zeitgeist: Strictly speaking, it isn’t a tool but it can be used for keyword research nonetheless. In fact it shows the most popular queries so it’s a good starting point in your SEO campaign. You can effectively use Zeitgeist in conjugation with the following g tools to get the best research results possible.
  • Google Trends: It compares traffic and gauges popular search terms and websites. It can also illustrate which topic is rising in popularity and which is not.
  • Google Insights for Search: Insights are like Trends only with more vigor, like that of steroids. You can look up most keywords here, even those that aren’t popular at all. You can compare up to a total of five keywords and check out their ensuing traffic.
  • Google Traffic Estimator: This is one classic tool and it can effectively estimate the number of visitors a keyword can bring to your site.
  • Google Keyword Tool: It is similar to the traffic estimator and you would have to check on both tools to make sure you’re on the right track with your keywords.
  • Google Search Based Keyword Tool: This is one neat tool that finds out related keywords to a site or existing keyword or rather both. For best results, use it in connection with Google Insights.
  • Google Ad Planner: last but not the least, Google Ad planner is like a perfect blend of Alexa and Spy Flu. It is used to screen popular sites or your competitors for keyword intelligence or both.

While using these tools remember to take the numbers with a grain of salt, they are never completely accurate but in many cases SEO India have been substantially profited by its numbers.

Search Engines and Your Online Business

Wednesday, June 15th, 2011

What is a search engine?

To put it in simple words, a search engine is a software program that searches sites based on the keywords you choose and enter as your search terms. These search engines look throughout their database and turn up with the possible suggestion on what you are looking for in the form of web portals.

How do search engines work?

Now this can be one question hard to answer without sounding like a study in jargon. But one needs to understand that search engines are extremely complex entities that work along incredibly detailed processes and methodologies, and are updated all the time. This is just an basic explanation to the workings of search engines but because every search engine has different number of websites submitted into its directory, each turns up with different results for the same keywords.

Are search engines the same as directories?

You need to understand that search engines and web directories are not the same thing; though with the two terms are often used interchangeably Search Engines effectively create their own web listings by using ‘spiders’ that crawl the web pages and index them and their information along with following their links to other pages. It is noted that these ‘spiders’ return more frequently to the already visited websites. On the other hand, web directories are similar databases but they are compiled by humans thus, giving them the name of human powered search engines.

How are search engines important for your online business?

If there is one thing that can work like a miracle for your online business, it is your web portal’s presence in the top ten rankings of the most popular search engines. Now how does one get there? This is where Search Engine Optimization Services (SEO Services) and Search Engine Marketing Services (SEM Services) come into the scenario. Of late, with the advent of cut throat competition, these services have found themselves gaining importance for any and every online businessman. These services try to achieve impeccable reputation for your company online and a definite internet presence which will guarantee sales and marketing. In addition, one can also make use of PPC services, under which one could produce revenue from the number of clicks one could get on their website. Such PPC management services are usually provided along with the SEO and SEM services.

With the passage of time, one can clearly see how important and even indispensable search engines and their listings have become to the sales and consequent financial and business success of online ventures. So next time you wonder whether search engine listing aren’t worth your online business’ efforts, think again.