Posts Tagged ‘SEO Services’

10 Free Google SEO Tools Everyone Must Employ

Wednesday, June 15th, 2011

If you have jumped the website bandwagon it is time you ventured down the path laid by Google. Any online business’ success is directly relative to its website ranking. The relation is inter dependant in nature, consequently sales take the website’s rankings higher and better website rankings trigger potential sales. Search Engine Optimization services entail all process features which aim to take your website to the top ten rankings on the most favored search engines, the king being Google.

Apart from housing search results, Google also furnishes some very effective and user friendly SEO service tools that can be availed free of any cost. Some are common enough not to bypass your notice but some will amaze you with their result oriented potential.

  • Google Webmaster Tools: are akin to a mechanic that looks after your car on a daily basis. It will assist you in finding out broken links, identifying malware and searches queries that most definitely lead to your website. To top it all, it even lets you in on why your website speed is crawl like and why is it working so slowly.
  • Google Analytics: This is one of the most popular of Google tools and if you haven’t heard of GA you might just as well be living under a rock. Though many SEO providers avoid being controlled too much by Google. In the end, it will be your call.
  • Google Website Optimizer:  This optimizer can test different version of your pages, by way of which you can determine the ones best for converting purposes. It’s called A/B split testing or multivariate testing and is a rage within website promotion India.
  • Google Zeitgeist: Strictly speaking, it isn’t a tool but it can be used for keyword research nonetheless. In fact it shows the most popular queries so it’s a good starting point in your SEO campaign. You can effectively use Zeitgeist in conjugation with the following g tools to get the best research results possible.
  • Google Trends: It compares traffic and gauges popular search terms and websites. It can also illustrate which topic is rising in popularity and which is not.
  • Google Insights for Search: Insights are like Trends only with more vigor, like that of steroids. You can look up most keywords here, even those that aren’t popular at all. You can compare up to a total of five keywords and check out their ensuing traffic.
  • Google Traffic Estimator: This is one classic tool and it can effectively estimate the number of visitors a keyword can bring to your site.
  • Google Keyword Tool: It is similar to the traffic estimator and you would have to check on both tools to make sure you’re on the right track with your keywords.
  • Google Search Based Keyword Tool: This is one neat tool that finds out related keywords to a site or existing keyword or rather both. For best results, use it in connection with Google Insights.
  • Google Ad Planner: last but not the least, Google Ad planner is like a perfect blend of Alexa and Spy Flu. It is used to screen popular sites or your competitors for keyword intelligence or both.

While using these tools remember to take the numbers with a grain of salt, they are never completely accurate but in many cases SEO India have been substantially profited by its numbers.

Search Engines and Your Online Business

Wednesday, June 15th, 2011

What is a search engine?

To put it in simple words, a search engine is a software program that searches sites based on the keywords you choose and enter as your search terms. These search engines look throughout their database and turn up with the possible suggestion on what you are looking for in the form of web portals.

How do search engines work?

Now this can be one question hard to answer without sounding like a study in jargon. But one needs to understand that search engines are extremely complex entities that work along incredibly detailed processes and methodologies, and are updated all the time. This is just an basic explanation to the workings of search engines but because every search engine has different number of websites submitted into its directory, each turns up with different results for the same keywords.

Are search engines the same as directories?

You need to understand that search engines and web directories are not the same thing; though with the two terms are often used interchangeably Search Engines effectively create their own web listings by using ‘spiders’ that crawl the web pages and index them and their information along with following their links to other pages. It is noted that these ‘spiders’ return more frequently to the already visited websites. On the other hand, web directories are similar databases but they are compiled by humans thus, giving them the name of human powered search engines.

How are search engines important for your online business?

If there is one thing that can work like a miracle for your online business, it is your web portal’s presence in the top ten rankings of the most popular search engines. Now how does one get there? This is where Search Engine Optimization Services (SEO Services) and Search Engine Marketing Services (SEM Services) come into the scenario. Of late, with the advent of cut throat competition, these services have found themselves gaining importance for any and every online businessman. These services try to achieve impeccable reputation for your company online and a definite internet presence which will guarantee sales and marketing. In addition, one can also make use of PPC services, under which one could produce revenue from the number of clicks one could get on their website. Such PPC management services are usually provided along with the SEO and SEM services.

With the passage of time, one can clearly see how important and even indispensable search engines and their listings have become to the sales and consequent financial and business success of online ventures. So next time you wonder whether search engine listing aren’t worth your online business’ efforts, think again.