Trafficwala

We know from constant references to ‘SEO’ and ‘top ten rankings’, there was a phase in online marketing when Search Engine Optimization Services were the order of the day. It started as one of the many parts of online marketing, under search engine marketing, and grew into a goliath venture; every website owner was inclined to take. It kept becoming more common by the day until social networking caught the marketer’s eyes.  Social Media Optimization is the methodization of social media activity with the intent of attracting unique visitors to website content.

It is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogosphere and special blog search engines.

One might as well question why many a web promotion company are selling SMO with great fan fare? You see the technicalities involved with wiring SEO are not the same processes required to boost visibility in social networks like Facebook, MySpace, YouTube and Twitter. And it’s in social networks like these where people are increasingly spending time communicating, finding relevant and interesting content, and sharing it with their connections. So now, in addition to SEO, we have to implement and manage a Social Media Optimization (SMO) program around our content to increase visibility in these new environments.

To understand why SMO is the smarter cousin, and relatively new and popular on the block, one must understand that it has the ability to direct crowds while SEO specifically deals with search engines only. At the center of any successful SMO services are social objects. Social objects represent the content we create in social media, including images, videos, blog posts, comments, status updates, wall posts, and all other social activity that sparks the potential for online conversations. As such, the goal of SMO is to boost the visibility of social objects as a means to connecting with individuals who are proactively seeking additional information and direction.

These social objects d not struggle with individuality, instead they become the catalysts for conversations and occurrences and they affect the behavior of crowds irrespective of their backgrounds. This is the way how your YouTube profile offers you suggestions on relative links. Search results in social media are defined by the elements ingrained in each social object, which is commonly referred to as Metadata. Essentially, metadata is the data that defines other data.